it sells
Copy so simple
Conversion copywriting that clarifies messaging and increases revenue for brands
NYC COPYWRITER &
STRATEGIST
Trusted by
YOU WERE BORN TO STAND OUT
With saturation at its peak, many brands struggle to market their product in a compelling way. Marketing isn’t just about a product. It’s about showing up in a fresh, authentic way giving customers a reason to love you for life.
What I Can Do For You
Clarify your messaging
Create words that convert
Foster authentic connection with your audience
What Clients Say
“Working with Francesca is a DREAM to say the least! I always tell her she is my angel on earth because she makes my life so much easier. She is incredible at hearing your story, understanding your business and getting your message across in the most beautiful way. She truly has a talent with words and story telling. She is professional, on time and never lets you down. She calms my anxiety on the regular and makes me feel like anything is doable! Working with her is always worth every penny! Do yourself a favor and hire her!!”
Taylor Morgan
Influencer & Interior Designer
“With Francesca, we didn’t just hire a copywriter that helped us create a sales page that connects with and converts customers. She also kept the project moving and helped push it over the finish line. Even having her work with our team helped spark new ideas and bring up the overall level of the project. Working with a copywriter who has such great energy, ideas, and workflow is a dream!”
Adelaide Olguin
TalkBox.Mom
ABOUT FRANCESCAFrancesca Phillips is a New York City-based copywriter and brand strategist with a focus on brand development, email marketing, and business strategy. She helps brands and startups clarify their messaging and create copy that’s irresistible to their ideal customers. You’ll get KPIs and killer copy. Conversion and connection. Let’s do this.
My Ethos
These three values guide me in every project I do. They’re vital to standing out and operating a profitable business with purpose.
Authenticity
Oversubscribed brands don’t compete with the market. They create their own that no longer fluctuates with the growth or decline of their industry.
I’m always thinking, “What is this brand’s unique fingerprint? How can we uncover and showcase that?”
Storytelling
After years of creating StoryBrand websites and studying various viral campaigns, it’s clear that storytelling captures and retains. It’s relatable, hopeful, and paints a picture. All compelling reasons for someone to trust and buy from you.
Community
The best case study on the power of community is the songwriting queen herself: Taylor Swift. She’s someone I think about when creating campaigns. How can we show those we serve we care? Or remember we’re speaking to humans with worries, wins, and wishes? I look for ways to surprise, delight, and connect with the people you serve.
PHILOSOPHYWords matter. Every connection and transformation starts with a conversation. Businesses can become oversubscribed when they communicate their vision and story clearly.
“As a child, I’d write songs, poems, and stories to find connection and meaning. Now, I get to support others in sharing their message.”
Francesca Phillips • Copywriter & Strategist